No Way!
Conceptual School Project
Year: 2024 | Timeline: 32 weeks
No Way! is a provocative brand, aiming to challenge conventional norms of clothing by creating a community that values inclusivity and self-expression. We observed a trend between 18- and 24-year-olds: trying to embrace ethical production but stopping along the journey. As a solution, No Way! empowers individuals to make the craft of upcycling a more accessible activity.
Our DIY kit provides people with instructions as well as materials to alter their clothes based on custom measurements and personal preferences. We introduced No Way! to the market with a workshop during our Senior Exhibition opening night, sewing a total of 14 t-shirts live. Because at the end of the day, nobody fits in.
Our DIY kit provides people with instructions as well as materials to alter their clothes based on custom measurements and personal preferences. We introduced No Way! to the market with a workshop during our Senior Exhibition opening night, sewing a total of 14 t-shirts live. Because at the end of the day, nobody fits in.
Jane Henry
Conceptual School Project
Year: 2024 | Timeline: 6 weeks
Jane Henry Studios is an antique furniture repair shop located in NYC since 1989. The shop’s current branding doesn’t do justice to the elegant pieces from numerous eras and cultures the owner restores. Offering a brand refresh points the studio in a direction that reveals its timeless motif, hinting clients like Ralph Lauren, Kate Spade, and Carolina Herrera.
The new Identity System punctuates why Jane Henry is incredibly well known in this niche industry, due to her extensive knowledge of the history of furniture as well as her sensitivity to retaining the integrity of each piece. Drawing upon Jane’s attention to detail, a suitable campaign revolves around the fact Jane Henry makes time travel possible.
The new Identity System punctuates why Jane Henry is incredibly well known in this niche industry, due to her extensive knowledge of the history of furniture as well as her sensitivity to retaining the integrity of each piece. Drawing upon Jane’s attention to detail, a suitable campaign revolves around the fact Jane Henry makes time travel possible.
Playground
Personal Project
Year: 2020-Present | Timeline: Ongoing
A collection of analog studies showcasing the beauty of unpredictability
Farm Rio
Conceptual School Project
Year: 2022 | Timeline: 4 weeks
Farm Rio is a women’s clothing & lifestyle brand that sources happiness through the colors and shapes of nature. Focusing on their pillars, the project objective was to highlight the brand’s sustainability efforts to recover Brazilian biodiversity.
A clothing/accessory line was proposed to showcase extinct fauna and flora’s beauty. Even though we can’t have these specific species back, the main takeaway is to urge individual action to take care of our environment while we still can.
Here and Tomorrow
Freelance Client Project
Here and Tomorrow provides consulting and leadership in product, engineering, and innovation. The Startup advances businesses with AI/ML, Generative AI, LLMs, LLMOps, MLOps, and Agentic AI. Being agile and hands-on, HaT speaks to expertise through its boutique services that indicate quality over volume.
To originate their Brand Identity, we found a hook in the idea of potential, as it is the power for a company to survive in another state. On par with an ever-changing business world, Here and Tomorrow unseals companies’ hidden potential, pointing them to growth.